Optimizing AI in Operations without Losing the Human Touch

Luxury hospitality has always been about one thing: the human touch. The welcome. The anticipation. The sense that someone understands what you need before you ask.

So where does AI fit into that?
In this upcoming webinar, we’re looking at how hotels are using AI in operations, not to replace service, but to protect it. As labor costs rise and operational complexity increases, AI is quietly reducing friction behind the scenes. In areas like housekeeping coordination, maintenance workflows, and service recovery, it’s helping teams work with more clarity, and freeing people to focus on what guests actually feel.

This conversation brings together leaders who are applying AI where it has to work in the real world:
- Chet Patel, Complex Director of IT at Caribe Royale Orlando and Buena Vista Suites
- John Jay Bernard, Hotel Operations Manager at El Cortez Hotel & Casino
- Mahwish Saleem, Head of Sales, The Americas at FCS Solutions
- Sharon Hirschowitz, Head of Communications, International Luxury Hotel Association

Together, they’ll explore:
• Where the line should be drawn between automation and human judgment
• How personalization can scale without feeling mechanical
• How AI can strengthen - not dilute - the human touch
• And where measurable ROI actually shows up in day-to-day operations

If you care about modernizing operations without losing the soul of luxury service, this is a conversation worth your time.