How Luxury Hotels Are Re-Imagining F&B as an Ancillary Revenue Driver

How Luxury Hotels Are Re-Imagining F&B as an Ancillary Revenue Driver

Is your hotel’s F&B department an amenity or a revenue driver?

The luxury hospitality landscape is evolving. With 73% of travelers preferring to manage their stay digitally, leading hotels are no longer treating food & beverage as just a guest perk; they're transforming it into a powerful ancillary revenue engine.

Join us on April 14 for an exclusive webinar, sponsored by IRIS, where we explore how luxury hotels are re-imagining F&B to increase guest spend while maintaining a high-touch experience.

What We’ll Explore (H2)

• Monetizing the “unmanned” - capturing revenue from pools, beaches, and lobbies through mobile ordering
• Smarter upselling - how digital menus can increase average guest checks
• Tech + touch - using technology to reduce wait times and enhance personalized service
• Operational efficiency - integrating mobile ordering with POS to reduce errors and staff pressure

For hoteliers looking to boost guest spend, expand service reach, and improve operational efficiency, this session offers practical insights into the future of luxury F&B.